People Like Green Cars Because They Make a Statement

The smart ForTwo and the Prius

Both the Daimler AG smart ForTwo and the Toyota Prius are selling like hotcakes. The ForTwo has been on sale in the U.S. for about five months, has sold about 9,000 units, and has a one-year waiting list. People really like a car that says "I'm green" loud and clear.

The ForTwo (picture from U.S. EPA) gets around 38 miles per gallon, and only carries two people. The Prius carries four, gets around 46 mpg, and costs about $10,000 more. The ForTwo gets the best fuel efficiency of any non-hybrid sold in the U.S. But the Toyota Corolla gets almost as good mileage (about 38 mpg actual experience), carries four, and only costs $4,000 or $5,000 more than the ForTwo. And you can actually get one. But it just looks like any other car.

A People's Car?

People who want to be different will love the ForTwo. Reviews are generally good, though some reviewers have reservations (Consumer Reports blog (not review); New York Times; Wired.) But all agree the car is cute. Maybe it will catch on like the Volkswagen Beetle did. Green, cute, a statement. (And the ForTwo, while about the same width as the VW Bug, is more than four feet shorter. It's more than three feet shorter than the BMW MINI.) This is a small car like the Beetle was a small car, only more so.

Daimler is working on a hybrid electric version of the ForTwo. And in London they have been testing all-electric ones.


Smart USA site

What Is Your Ecological Footprint?

We Are Using More Earths Than There Are?

"Humanity's Ecological Footprint is over 23% larger than what the planet can regenerate. In other words, it now takes more than one year and two months for the Earth to regenerate what we use in a single year. We maintain this overshoot by liquidating the planet's ecological resources."

I recently got to hear Mathis Wackernagel, Executive Director of Global Footprint Network, speak at a swissnex event. Global Footprint Network is in the business of encouraging ecological sanity by getting people to think about their "Ecological Footprint". The Ecological Footprint is a resource management tool that measures how much land and water area a human population requires to produce the resources it consumes and to absorb its wastes under prevailing technology.

Mathis' message, entertainingly delivered, was:

Keeping track of the compound effect of humanity's consumption of natural resources and generation of waste is one key to achieving sustainability.

As long as our governments and business leaders do not know how much of nature's capacity we use or how resource use compares to existing stocks, overshoot may go undetected - increasing the ecological deficit and reducing nature's capacity to meet society's needs.

Check Your Footprint

You can use the tools on this page to calculate your own Ecological Footprint. How much of the Earth's resources, land, air and water do you require to support your lifestyle? What if everybody lived that way?